Tourism & New Media
Bournemouth University, Poole
User-generated content and 'web 2.0' are old news, operating virtually is the new trend. This event will look at how the tourism industry can harness 'virtual media', the latest technology to help market and promote tourism businesses, find new customers and improve branding.
PROGRAMME:
1700-1730: Arrival and registration
1730-1740: Chairman's welcome: Professor Dimitrios Buhalis, Deputy Director, International Centre for Tourism and Hospitality Research (ICTHR), Bournemouth University
1740-1900: Presentations including:
- Matt Jerwood - ex Lastminute.com and WAYN.com
- Andrew Pozniak MTS, Industry Leader - Travel, Google
- Philip Alford MTS, Senior Lecturer, Bournemouth University
1900-1945: Open Forum
1945-2030: Networking with Refreshments
TICKETS:
£25 - Student/Retired
£30 - Member of the Tourism Society
£50 - Non-member
Visit www.tourismsociety.org and click on ‘Events’ to book online or contact Daniel Morris-Jeffery for more information on 020 8661
4636 or email daniel@tourismsociety.org.